ASA/USA Softball launches new online store,

OKLAHOMA CITY- The Amateur Softball Association (ASA)/USA Softball, soon to be rebranded to just USA Softball, announced today the launch of their new online store, A redesign of the previous online shop,, the newly designed, user and mobile friendly gift shop is the softball fan’s one-stop shop for official USA Softball apparel, souvenirs and more.

“We’re excited to launch the newly,” said ASA/USA Softball Managing Director of Communications Codi Warren. “With the excitement surrounding softball’s return to the Tokyo 2020 Olympic Games, it was important for us to offer fans a better shopping experience for official USA Softball merchandise. We’ve made our site mobile friendly, so customers can now have 24-hour access to a variety of softball-related merchandise, all available in the palm of their hands. Along with our gift shop located at the National Office headquarters in Oklahoma City, the new is the perfect place for athletes, coaches and fans to show their support for the Red, White and Blue and display their love for our great game!”

With a multitude of items to choose from, gives fans a one-stop shop to order their favorite softball gear, whether through their computer, smartphone or tablet 24 hours a day, seven days a week. Featuring an updated homepage, offers a variety of options ranging from official USA Softball apparel, officially-licensed NCAA collegiate merchandise, training material and other sports collectibles. The official shop for USA Softball is the only place to get officially-licensed Nike USA Softball apparel, so fans can wear the gear of their favorite USA Softball National Team athletes.

Enhanced features include:

  • Improved site navigation with re-organized categorization, allowing customers to find their product quickly and easily.
  • The “Featured Items” allows customers to quickly navigate to newly added or special event items.
  • A new Wishlist feature, where fans can begin placing items into their account to keep track of everything they want and that allows for easy sharing on social media pages.
  • A new “Sale” section, where customers can enjoy discounts on apparel, training materials and more!

Show off your #USASoftball pride today by visiting!

About ASA/USA Softball
Founded in 1933, the Amateur Softball Association (ASA)/USA Softball is the National Governing Body of Softball in the United States and a member of the United States Olympic Committee. One of the nation’s largest sports organizations, ASA/USA Softball sanctions competition in every state through a network of 70 local associations and has grown from a few hundred teams in the early days to over 165,000 teams today, representing a membership of more than 2.2 million. ASA/USA is responsible for training, equipping and promoting the six USA Softball National Teams that compete in international and domestic competitions. The USA Softball Women’s National Team is one of only two women’s sports involved in the Olympic movement to capture three consecutive gold medals at the Olympic Games since 1996. The U.S. women have also won 10 World Championship titles as well as claimed eight World Cup of Softball titles. For more information about ASA/USA Softball, please visit

Jackson Murphy

Graphics and Web Designer

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